By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc laid the foundation for McDonald's global success.

Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and love the Golden Arches, Ronald McDonald and Big Mac sandwiches. From one restaurant in 1955, to more than 31,000 locations in 119 countries, McDonald's has become not only the leading global foodservice company, but also one of the strongest and most recognized brand names in the world.

 




March 11, 2010 Français