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Sports and Sponsorships

Sports & Sponsorships

McDonald's® Canada has always stayed closely tied to our customers and what’s important to them. Our involvement with sports is no exception. We focus on sports Canadians enjoy, and reflect our values and team spirit.

Support at every levelMcDonald's reaches out to every level of sport, from the international level of the Olympic Games to local minor hockey.

McDonald's believes in sport as a way to encourage our children to incorporate activity into their daily lives.

You'll be amazed to learn about the impact of McDonald's franchisees on local sports efforts - McDonald's restaurants across Canada sponsor a wide variety of local sports teams,

atoMc® and Équipe McDoMD Hockey: Go team!

McDonald’s Canada is proud to support minor hockey in communities across the country, by offering young players a unique opportunity to build their sense of teamwork and improve both their on-ice game skills and off-ice life skills. The atoMc and Équipe McDoMD (in Quebec) Hockey program builds on an over 40-year relationship with Hockey Canada—it’s the only hockey initiative in the country that gives participating players the opportunity to proudly wear the same Hockey Canada logo on their jerseys as the Team Canada players.

To help coaches and players throughout the season, the atoMc and Équipe McDoMD programs provide all teams with pro-style jerseys, socks and comprehensive team kits including official Hockey Canada coaching materials to help keep costs down for coaches. The program is proudly supported by our pro ambassadors, three Canadian Olympic gold medallists: Drew Doughty (LA Kings), Marc-André Fleury (Pittsburgh Penguins) and Tessa Bonhomme.

Getting involvedIf you’re interested in learning more about how your minor hockey association can participate please see the Hockey Canada web pages below:

Hockey Canada and McDonald’s: From Grassroots to Glory

Sometimes the most rewarding goal is helping others reach theirs. That’s why McDonald’s Canada has been a proud sponsor of Hockey Canada for over 40 years. Today, we are proud to sponsor hockey programs that help support more than 50,000 Atom and Bantam level players.

Our Olympic Record

McDonald's first became involved with the Olympic Games by airlifting hamburgers to athletes competing in Grenoble, France in 1968.

McDonald's became an Official Sponsor of the Olympic Games for the first time during the 1976 Olympic Summer Games in Montreal. From 1988 to 1994, McDonald's was the sponsor of National Olympic Committees in several countries around the world.

In 1996, McDonald's extended its long-standing commitment to the Olympic Movement by joining the Top Olympic Program (TOP) and becoming a Worldwide Sponsor. This was the first time in the history of the Olympic Games that a branded restaurant operated in the Olympic Village.

Since that time, McDonald's has provided foodservice for athletes around the world at the Summer and Winter Games. We send our own crew members from around the world to each Olympic Games to serve athletes in the McDonald's restaurant located in the Olympic Village.

McDonald’s Canada is proud to support a selection of elite Canadian athletes both past and present. Learn more about their accomplishments and their association with McDonald’s here: